A Greater & Safer Way to Fly

The pandemic has fundamentally changed the way we interact with the world around us. The practices we have been accustomed to no longer seem to fit in this “new normal” – the excitement of getting tickets, going to the airport, and boarding your flight; those processes and experiences have dramatically changed over the course of the pandemic.

As we step into these unprecedented times, this project aims to explore a new form of digital airline experience in the post-pandemic world based on ever-evolving passenger concerns and travel regulations. Post-pandemic, airlines need to re-evaluate the way they connect and build trust amongst their consumers during their pandemic travels. Therefore, it is crucial to reinforce this delicate relationship, not just during these times of uncertainty, but beyond.

Analysing the pain points and frustrations of Gen-Z travellers whilst examining Singapore Airlines' current digital experience touchpoints, this project aims to explore and propose a new digital airline experience based on the ever-changing passenger regulations and needs; streamlining the hassles of pandemic travels amongst this generation of travellers.

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