The project started off with studying the influence of South Korean Beauty standards and how it has the potential negative impacts to consumers especially within Southeast Asia. These perpetuated ideals have led people into thinking that by conforming to such ideals it brings subtle benefits such as receiving special treatments in social settings, increasing one's chances of marital and career opportunities. Such benefits are particularly attractive to young adults ages from 18 to 25 as they are starting on their life journey. When chasing such ideals, it is evident that this carries a significant risk of falling into a cycle of psychological and physical turmoil which results in severe mental distress such as depression, identity issues and eating disorders. So this project aims to create a discursive artefact that sheds light onto the extreme views on beauty and why it is so desired within consumers.