Not so fast fashion

Since 2000 the number of clothes produced annually has almost doubled, exceeded 100 billion for the first time in 2014 and an estimated 92 million tons of textile waste is created annually from the fashion industry (Fashion Revolution). While on one hand there is a push for sustainability within the industry on the other fast fashion brands are producing at even more accelerated rates. Fast fashion offers cheaper prices, speedier manufacturing and shipping methods all of which increase consumers' appetite to consume and keep up with the latest trends. This increased convenience along with social media pressures and normalisation of constant consumption has led to poor and unsustainable consumption habits.

In light of these issues there is clearly a need for more sustainable options for consumers, both at the point of consumption and disposal (if disposal is required at all), in order to create a more circular model for the industry. This project aims to encourage youths to re-think their shopping habits and treatment of clothes by creating a system that allows them to implement more circular consumption habits into their everyday lives. This system will equip college students with an accessible and cost effective alternative to mainstream fast-fashion. With a smaller, college specific, user base, online platform and an easy to access pick up/ drop off point second hand alternatives can be made more accessible and cost effective for the target audience.

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