Mapping the social context in supermarkets

Supermarkets have their own language through signages, prices, barcodes, and promotional taglines. The space is meticulously thought out, sectioned and shelves plentifully stocked which encourages consumers to browse or grab and go. Beyond that, the supermarket carries its own experiences through the different narratives of its shoppers.

This project explores the interactions and social context of supermarkets mapped visually through an accumulation of visual documentation that ranges from photos, sketches, and videos to ephemera.

Not uploaded yet.