SHOJO.U

An analysis on the aesthetic of the shōjo genre and how it affects the way girls use shōjo as a form of escapism from reality, using specifically shōjo manga magazine covers as key case studies.

Shōjo- which is simply a Japanese word that directly translates to “girl” or “young woman” in English, the Japanese connotation of it carries a deeper meaning. Shōjo manga- which is the genre of manga that emerged from manga magazines that target young female readership, and shōjo bunka (culture)- which involves Japanese pop culture trends that were popularised by shōjo mangas such as “kawaii (cute)” items and fashion in Japan.

This project aims to celebrate the culture of shōjo culture and manga, and advocate shōjo culture as means of escapism for girls.

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