Project Jali

Project Jali is the journey of an Indian digital repository creating a polished brand identity. It shows how the correct source of inspiration can create context through meaningful design. Using the website, I created a typeface using images of Jalis which are hand-carved stones found in Indian architecture. The patterns created from the typeface are incorporated into a brand persona paying homage to the Indian identity through the choice of colours, typeface, material, and graphics.

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